The man behind Original Race

Dreaming is easy and ubiquitous, a common practice where everyone can indulge in a dream world, often considered a reflection of wishes. However, most dreams stay just that, confined to the realm of sleep and Neverland, surviving only in the imagination.

Davide Cheli stands apart from casual dreamers. He embodies the rare breed of individuals who actualise their fantasies, braving skepticism and adversity to materialize their visions. His relentless pursuit breathes life into dreams, making them a tangible reality without yielding to challenges.

Cheli’s daydreams evolved into a practical endeavor, leading to the inception of Original Race—not just a brand of clothing and accessories, but an ethos, an understanding of life as Cheli sees it. Through his products, he expresses his identity, intertwining his unique design genius with his profound love for racing.

A multifaceted talent as a photographer, writer, and advertiser, Cheli’s ambition is to blend his skills with his aspirations, progressing methodically. The development of Original Race has been a calculated journey, subtly entering the competitive fashion world, marked by distinctive, quality products that resonate with personalities rather than conform to the masses.

Original Race has garnered a following among motorsport enthusiasts, creating a tribe that values uniqueness. Cheli’s hands-on approach and direct customer engagement have turned ordinary people into brand ambassadors, fostering a community that communicates almost organically, driven by a shared passion for the brand.

Cheli’s blend of wisdom and creativity is evident in his work and presence, sharing his journey and infectious enthusiasm at international fairs, reminiscent of an old-fashioned street vendor, making the experience of meeting him and learning about Original Race both a pleasure and an inspiration.